[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.23.4″ _module_preset=”default” background_image=”https:\/\/artlandconsulting.de\/wp-content\/uploads\/2024\/01\/iStock-946908212_erweitert-Kopie.png” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” min_height_tablet=”1000px” min_height_phone=”1000px” min_height_last_edited=”on|phone” height=”600px” height_tablet=”490px” height_phone=”245px” height_last_edited=”on|phone” max_height=”720px” max_height_tablet=”881px” max_height_phone=”881px” max_height_last_edited=”on|desktop” hover_enabled=”0″ background_last_edited=”on|desktop” global_colors_info=”{}” title_text=”iStock-946908212_erweitert Kopie” sticky_enabled=”0″ background_position=”top_center” background_vertical_offset=”52%”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.23.4″ _module_preset=”default” overflow-x=”scroll” custom_margin=”||0px||false|false” custom_padding=”2px||15px|||” top_divider_color=”#EDF000″ top_divider_height=”200px” bottom_divider_color=”#EDF000″ collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.23.4″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”1600px” custom_padding=”102px|||||” custom_padding_tablet=”40px||40px||false|false” custom_padding_phone=”40px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”f2e6ce24-0045-49ea-ae91-c1717765fa32″ text_font=”Noto Sans|300|||||||” header_2_font=”|700|||||||” header_3_font=”Noto Serif|600|||||||” header_3_text_color=”gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81″ header_3_font_size=”38px” header_3_line_height=”1.4em” width_tablet=”75%” width_phone=”75%” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”|2px|||false|false” custom_margin_tablet=”|2px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”4px|||0px|false|false” custom_padding_tablet=”60px||||false|false” custom_padding_phone=”10px||||false|false” custom_padding_last_edited=”on|tablet” header_3_font_size_tablet=”36px” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22header_3_text_color%22%93}”]<\/p>\n
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We believe that companies are successful when they consistently focus on the needs and requirements of their markets and align their fundamental actions accordingly.<\/p>\n
Descriptive market data such as size and market share usually just give a little indication of how and why success is achieved in markets.<\/p>\n
Instead, the information and purchasing behavior of customers is decisive. This is why we always focus on customer needs and satisfaction, success factors, brands and other behavioral aspects in our projects.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Services” _builder_version=”4.23.4″ _module_preset=”default” background_color=”gcid-aa8ab6bb-6aae-4545-8323-e9f7c570e8d7″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(17,126,198,0.14) 21%|rgba(255,255,255,0.8) 100%” custom_margin=”-17px||||false|false” custom_margin_tablet=”-17px||||false|false” custom_margin_phone=”-17px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”1px||80px||false|false” custom_padding_tablet=”1px||80px||false|false” custom_padding_phone=”1px||80px||false|false” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-aa8ab6bb-6aae-4545-8323-e9f7c570e8d7%22:%91%22background_color%22,%22background_color%22%93,%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22background_color_gradient_stops%22%93,%22gcid-7548ccd0-3a86-4c27-a211-9ba11bfdbe0a%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”1600px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” header_text_align=”center” header_2_font=”Noto Serif|600|||||||” header_2_text_align=”center” header_2_text_color=”gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81″ header_2_font_size=”60px” custom_margin_tablet=”||25px||false|false” custom_margin_phone=”||25px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”100px||||false|false” custom_padding_tablet=”70px||||false|false” custom_padding_phone=”70px||||false|false” custom_padding_last_edited=”on|tablet” header_2_text_align_tablet=”center” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”65px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22header_2_text_color%22%93}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” width=”70%” width_tablet=”100%” width_phone=”80%” width_last_edited=”on|tablet” max_width=”1600px” module_alignment=”center” custom_margin=”0px|auto||auto|false|false” custom_margin_tablet=”0px|auto||auto|false|false” custom_margin_phone=”0px|auto||auto|false|false” custom_margin_last_edited=”on|desktop” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Business models and business plans” image_icon_background_color=”RGBA(255,255,255,0)” image=”https:\/\/artlandconsulting.de\/wp-content\/uploads\/2024\/01\/Icons_Was_wir_machen-01.png” icon_placement=”top” image_icon_width=”200px” content_max_width=”75%” icon_placement_tablet=”left” icon_placement_phone=”top” icon_placement_last_edited=”on|phone” image_icon_width_tablet=”200px” image_icon_width_phone=”200px” image_icon_width_last_edited=”on|desktop” content_max_width_tablet=”75%” content_max_width_phone=”100%” content_max_width_last_edited=”on|tablet” _builder_version=”4.23.4″ _module_preset=”1c502ff4-d568-4aa4-86b3-b44c7372c794″ header_font=”Noto Serif|700|||||||” header_text_align=”left” header_text_color=”gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81″ header_font_size=”28px” body_font=”Noto Sans|300|||||||” body_text_align=”left” body_text_color=”#000000″ body_font_size=”19px” body_line_height=”30px” background_color=”RGBA(255,255,255,0)” custom_margin=”81px||81px||true|false” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_tablet=”||40px||false|true” custom_padding_phone=”||40px||false|true” custom_padding_last_edited=”on|tablet” header_text_align_tablet=”left” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”24px” header_font_size_phone=”22px” header_font_size_last_edited=”on|desktop” body_font_last_edited=”off|desktop” body_text_align_tablet=”left” body_text_align_phone=”left” body_text_align_last_edited=”on|phone” body_font_size_tablet=”17px” body_font_size_phone=”16px” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22header_text_color%22%93}”]<\/p>\n
Market entry in the USA? Development of a new product division? Entry into new sales channels? Acquisition of a competitor brand? Such decisions for a fundamental new commitment are almost always associated with high investments for companies. We develop the appropriate decision-making basis for you, which always takes into account the market-related perspectives and requirements<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Information and buying behavior” image_icon_background_color=”RGBA(255,255,255,0)” image=”https:\/\/artlandconsulting.de\/wp-content\/uploads\/2024\/01\/Icons_Was_wir_machen-03.png” icon_placement=”top” image_icon_width=”200px” content_max_width=”75%” icon_placement_tablet=”left” icon_placement_phone=”top” icon_placement_last_edited=”on|tablet” content_max_width_tablet=”75%” content_max_width_phone=”100%” content_max_width_last_edited=”on|tablet” _builder_version=”4.23.4″ _module_preset=”1c502ff4-d568-4aa4-86b3-b44c7372c794″ header_font=”Noto Serif|700|||||||” header_text_align=”left” header_text_color=”gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81″ header_font_size=”28px” body_font=”Noto Sans|300|||||||” body_text_align=”left” body_text_color=”#000000″ body_font_size=”19px” body_line_height=”30px” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||75px||false|false” custom_margin_tablet=”40px||40px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px|0px|false|true” header_text_align_tablet=”left” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”24px” header_font_size_phone=”22px” body_text_align_tablet=”left” body_text_align_phone=”left” body_text_align_last_edited=”on|phone” body_font_size_tablet=”17px” body_font_size_phone=”16px” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-7548ccd0-3a86-4c27-a211-9ba11bfdbe0a%22:%91%22background_color%22,%22background_color%22%93}”]<\/p>\n
What is the optimal marketing strategy so that customers actually buy our products? Products\/features\/components, sales and communication channels, prices and conditions.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Market analyses and success factors” image_icon_background_color=”RGBA(255,255,255,0)” image=”https:\/\/artlandconsulting.de\/wp-content\/uploads\/2024\/01\/Icons_Was_wir_machen-06.png” icon_placement=”top” image_icon_width=”200px” content_max_width=”75%” icon_placement_tablet=”left” icon_placement_phone=”top” icon_placement_last_edited=”on|tablet” content_max_width_tablet=”75%” content_max_width_phone=”100%” content_max_width_last_edited=”on|tablet” _builder_version=”4.23.4″ _module_preset=”1c502ff4-d568-4aa4-86b3-b44c7372c794″ header_font=”Noto Serif|700|||||||” header_text_align=”left” header_text_color=”gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81″ header_font_size=”28px” body_font=”Noto Sans|300|||||||” body_text_align=”left” body_text_color=”#000000″ body_font_size=”19px” body_line_height=”30px” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||75px||false|false” custom_margin_tablet=”45px||10px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px|0px|false|true” header_text_align_tablet=”left” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”24px” header_font_size_phone=”22px” body_text_align_tablet=”left” body_text_align_phone=”left” body_text_align_last_edited=”on|phone” body_font_size_tablet=”17px” body_font_size_phone=”16px” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-7548ccd0-3a86-4c27-a211-9ba11bfdbe0a%22:%91%22background_color%22,%22background_color%22%93}”]<\/p>\n
Where are there profitable market opportunities and what are the decisive factors and characteristics for success here?<\/p>\n
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Strong brands give customers additional price and purchasing power. How is your own brand positioned? What opportunities does it offer and how should it be further developed and managed?<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Change management and coaching” image_icon_background_color=”RGBA(255,255,255,0)” image=”https:\/\/artlandconsulting.de\/wp-content\/uploads\/2024\/01\/Icons_Was_wir_machen-04.png” icon_placement=”top” image_icon_width=”200px” content_max_width=”75%” icon_placement_tablet=”left” icon_placement_phone=”top” icon_placement_last_edited=”on|tablet” content_max_width_tablet=”” content_max_width_phone=”100%” content_max_width_last_edited=”on|tablet” _builder_version=”4.23.4″ _module_preset=”1c502ff4-d568-4aa4-86b3-b44c7372c794″ header_font=”Noto Serif|700|||||||” header_text_align=”left” header_text_color=”gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81″ header_font_size=”28px” body_font=”Noto Sans|300|||||||” body_text_align=”left” body_text_color=”#000000″ body_font_size=”19px” body_line_height=”30px” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||103px||false|false” custom_margin_tablet=”45px||75px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px|0px|false|true” header_text_align_tablet=”left” header_text_align_phone=”left” header_text_align_last_edited=”on|tablet” header_font_size_tablet=”24px” header_font_size_phone=”22px” body_text_align_tablet=”left” body_text_align_phone=”left” body_text_align_last_edited=”on|phone” body_font_size_tablet=”17px” body_font_size_phone=”16px” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-7548ccd0-3a86-4c27-a211-9ba11bfdbe0a%22:%91%22background_color%22,%22background_color%22%93}”]<\/p>\n
Nothing is more difficult for us humans than changing familiar behavior. This applies to new employee processes and organizational changes as well as to changes in customer purchasing behaviour. Even for the most experienced managers, these processes in their own company are a special task in which we can support you with experienced senior consultants from coaching to interim management.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Customer satisfaction and customer loyalty” image_icon_background_color=”RGBA(255,255,255,0)” image=”https:\/\/artlandconsulting.de\/wp-content\/uploads\/2024\/01\/Icons_Was_wir_machen-07.png” icon_placement=”top” image_icon_width=”200px” content_max_width=”75%” icon_placement_tablet=”left” icon_placement_phone=”top” icon_placement_last_edited=”on|tablet” content_max_width_tablet=”” content_max_width_phone=”100%” content_max_width_last_edited=”on|tablet” _builder_version=”4.23.4″ _module_preset=”1c502ff4-d568-4aa4-86b3-b44c7372c794″ header_font=”Noto Serif|700|||||||” header_text_align=”left” header_text_color=”gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81″ header_font_size=”28px” body_font=”Noto Sans|300|||||||” body_text_align=”left” body_text_color=”#000000″ body_font_size=”19px” body_line_height=”30px” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||75px||false|false” custom_margin_tablet=”45px||45px||false|false” custom_margin_phone=”0px||40px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px|0px|0px|false|true” header_text_align_tablet=”left” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” header_font_size_tablet=”24px” header_font_size_phone=”22px” body_text_align_tablet=”left” body_text_align_phone=”left” body_text_align_last_edited=”on|phone” body_font_size_tablet=”17px” body_font_size_phone=”16px” body_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-e3ec2e40-b200-47eb-adc5-ef7fc1cf6f81%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-7548ccd0-3a86-4c27-a211-9ba11bfdbe0a%22:%91%22background_color%22,%22background_color%22%93}”]<\/p>\n
The entrepreneur’s most important information and early warning instrument. Dissatisfaction always arises first and only then a loss of sales. So listen to your customers regularly and in good time. We have been conducting comprehensive customer satisfaction analyses for many years – in a wide range of industries, worldwide, in many languages.<\/p>\n
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